THE YOUNG & THE RESTLESS has teamed up with THE TALK for a CBS Cares PSA to raise awareness for multiple sclerosis. The PSA will air immediately following the Y&R episode airing today, Friday, February 22, in which Nikki will finally deal with her own MS diagnosis. The PSA will feature TALK co-host Sharon Osbourne and her son, Jack, who has MS.
“Recording the public service announcement with my son, who was recently diagnosed with MS, was extremely important to me,” said Sharon Osbourne. “As a mom affected by this disease, I am passionate about creating awareness and conveying the message to all who will listen that knowledge and a positive attitude are the most powerful weapons in the fight against MS.”
“Sharon and Jack’s real-life situation inspired this storyline on Y&R, which combined with the PSA helps to further elevate awareness for MS,” said Angelica McDaniel, Senior VP, Daytime, CBS. “As the character Nikki’s struggle unfolds, our audience will learn about the disease through her eyes as well as those of her family in a story that we think will surprise and move our viewers.”
You can visit www.nationalMSsociety.org for more information about the disease. Click through to watch the PSA after the jump.