Huge news for soap fans — DAYS OF OUR LIVES is moving from NBC to Peacock. Although the streaming service has hosted the two recent seasons of its spinoff series, BEYOND SALME, Deadline is reporting that beginning on Monday, Sept. 12, Peacock will now be the exclusive home of the long-running soap itself.
DAYS premiered on NBC back on Nov. 8, 1965 and for over five decades, fans have thrilled to the romance, drama, and adventure in Salem. Back in May 2021, NBC renewed the soap for not just one season, but two, bringing it into 2023. Unfortunately, now that drama will continue only on the Peacock streaming platform.
Since the launch of the streaming service, DAYS has been available to watch on Peacock, but as of Monday, Sept. 12, that will be the only place to watch the beloved soap. It will no longer be available on the NBC network.
NBC will be filling the time slot where DAYS used to run with a news program called NBC News Daily. The hour-long program will have a team of anchors reporting national and international news with the option for NBC stations to add local news.
“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” said Mark Lazarus, Chairman, NBCUniversal Television and Streaming, in a statement. “With a large percentage of the ‘Days of Our Lives’ audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.”
Soaps have been on a decline for years now, and there are only four remaining, although now only GENERAL HOSPITAL, THE BOLD & THE BEAUTIFUL, and THE YOUNG & THE RESTLESS will continue airing on network television. Interestingly, when ABC cancelled ALL MY CHILDREN and ONE LIFE TO LIVE, Prospect Park attempted to revive those two soaps online but at the time, streaming wasn’t as popular as it is now. So perhaps DAYS will continue to thrive on Peacock while the other three remain on broadcast television. Only time will tell!