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Daytime Emmys

Daytime Emmy Awards: NATAS Gets a New Look


The Daytime Emmy Awards are getting a new look! The National Academy of Television Arts & Sciences has announced a new official branding and identity package across the entire organization. Featuring at its focal point the silhouette of the coveted Emmy Award statue, the new design adopts a simpler, more contemporary approach to reflecting the 64-year old professional organization’s core mission of recognizing excellence in the television industry.

“The Emmy Awards are stronger than ever, with new distribution platforms driving record-breaking entry levels in each of our competitions,” said Adam Sharp, NATAS President & CEO. “The new NATAS branding captures the long history of the iconic Emmy Award, now right at home in the digital age. It is a polished yet approachable design that evokes key themes of excellence, community, and transformation.”

“This was a challenging project; it was an honor to be a part of it,” said Bill Dawson, the lead designer on the project and founder of Los Angeles-based brand agency XK9. “National Academy of Television Arts

& Sciences is a mouthful of a brand name. The design needed to balance this descriptive name with the Academy’s iconic symbol. The Emmy is a potent, timeless avatar for this vital organization. Our goal was to present the Emmy—to amplify her beauty and energetic form. Here, the figure breaks from confinement and pushes beyond perceived limits. That’s an apt metaphor for the work of the Academy and the excellence it celebrates.”

For more Daytime Emmy news, keep reading Soaps In Depth magazine.

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