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Own a Piece of Genoa City in the Y&R 50th Anniversary Online Auction!

Celebrate THE YOUNG & THE RESTLESS’ 50th anniversary and support a good cause with a special auction featuring tons of memorabilia from the soap! Sony Pictures Television has teamed up with Propstore to offer over 65 lots of items to benefit the Alzheimer’s Association. The auction kicked off on March 24 and will run until Friday, April 14.

“Propstore is honored to help fans celebrate Y&R’s 50th anniversary through this charitable auction, with a portion of the proceeds benefitting the Alzheimer’s Association,” said Propstore VP Chuck Costas “The cast, past and present generously contributed to this auction by signing a number of props and costumes used to produce this classic series for fans to bid on and take home to become part of their cherished collections. We’re also excited to give one Y&R fan and a guest, an opportunity for the ultimate experience to see what it’s like to tape an episode of Y&R in Los Angeles, plus visit with the cast and crew on the set.” 

Bidding on most lots starts at just $100, and items include costumes worn by cast members with accompanied signed items (such as a gown worn by Melody Thomas Scott (Nikki) on a television magazine cover plus an autographed copy of the magazine), autographed items like cast photos, scripts, and props (like a large Bare perfume bottle with a Brash & Sassy bag signed by Amelia Heinle (Victoria)). 

Y&R autographed cast photo
This cast photo featuring autographs from stars like the late Jeanne Cooper (Katherine) is just one of the many items on auction.

A very special item up for bid is a VIP set visit experience where two lucky fans will meet the stars of Y&R while attending a taping at the CBS studios in Los Angeles! That is estimated to go for anywhere between $2,000-$4000, but other auctions for items like autographed props are estimated to go for around $300-$800..

A full list of items can be found at, along with information on how to register and bid. This very special auction is a way for the cast and crew to give back to the fans while also supporting a worthy charity. A portion of the proceeds from the auction will be donated to the Alzheimer’s Association in honor of Y&R’s co-creator William J. Bell, to benefit care, support, and research programs.

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