Yesterday on their Facebook page, Hoover announced that they would be pulling all advertising from ABC, effective Friday, in support of the cancellations of ALL MY CHILDREN and ONE LIFE TO LIVE.
“I want you to know from me personally that we hear you loud and clear,” said marketing vice president Brian Kirkendall in an open letter. “My wife and mother are both passionate viewers of All My Children and One Life to Live, as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are. In fact, we will discontinue our advertising with ABC this Friday, 4/22. We’re making every attempt to pull our spots from these programs sooner.”
Aside from pulling their commercials from the entire network, the appliance manufacturing company has set up a special email address to help the fans get their voice heard with ABC. “Please, send your emails to us at SaveTheSoaps@Hoover.com, and we’ll get every, single last one of them to ABC. We’re 150% committed to doing what matters most to you — so if there’s anything else we can do to help or you have any ideas, please email this address, and we will respond to you personally.”
“Thank you for standing up for what matters to you!” Kirkendall concluded. “We need more of that in this world.”