Barbara Bloom, Senior Vice President of CBS Daytime Programs, is leaving the network when her contract expires at the end of January. Long-running CBS sudsers GUIDING LIGHT and AS THE WORLD TURNS both went off the air during Bloom’s tenure.
“With CBS daytime teed up for success and stability for many years ahead, the timing feels right for me to make a change now and seek something different,” Bloom said in a statement. “The dramas have multi-year renewals, THE PRICE IS RIGHT has great momentum with Drew [Carey], LET’S MAKE A DEAL with Wayne Brady is firmly established and THE TALK is a growing franchise. I’ve been a writer, a producer and a programming executive, and now I’m excited to see what the next chapter has to offer.”
CBS Entertainment President Nina Tassler adds that “Barbara artfully led CBS through several key transitions in her eight years here. She… guided delicate programming changes from two daytime dramas to successful game and talkshows.”