Associated Television International (ATI), the production company which has put on the Daytime Emmy Awards broadcast since 2009, will not be helming the show this year. In a statement released on Twitter, president Jim Romanovich announced that the company has opted to step away from producing daytime’s biggest night.
“Regretfully, we have today officially passed on doing The Daytime Emmys for television this year. As fans of the soaps in particular, as well as being daytime producers ourselves, we have immensely enjoyed being a part of your celebration these past three years. In 2009, there was not going to be a Daytime Emmys for television, as you know. It was over. we felt it was important for it to continue on television for as long as possible to give actors, producers, writers and so forth the night of recognition they so deserve. It wasn’t always easy. In fact, it was quite challenging on many levels. Although it was never a money making project for us, it was prestigious, first and foremost, plus we wanted to do something important for the daytime community. I would like to think in some small way we have contributed in the interest of the daytime soap formula being created beyond television as we’re now seeing through various online ventures, such as what Prospect Park had tried to do, and series currently thriving on the web.”
For the full statement, including what the production company had planned to do with this year’s ceremony, click here. Keep checking back as this story develops.
UPDATE: Bruce Rosenblum, Chairman of The National Academy Of Television Arts And Sciences posted a statement responding to the current situation on the Academy’s Web site that should give fans some hope. “The Daytime Emmy Awards is a powerful brand,” he writes. “We at the National Academy of Television Arts and Sciences are continuing to explore all broadcast possibilities including network, cable and digital media in order to produce a prestigious show that will satisfy the daytime community, fans and the worldwide viewing audiences.”