The ratings are in, and congratulations are in order for THE BOLD & THE BEAUTIFUL, who outscored all other soaps in the critical Women 25-54 demo in the U.S.! Not only that, they were actually the top rated show in all of daytime television in the 25-54 demo including the other soaps, game shows, and talk shows.
This is the first time in B&B‘s 32+ years on the air that they have reached this milestone, but the achievement isn’t entirely that surprising, given that the week of Aug. 5 was the long-awaited climax to the baby switch storyline. So all the incredible writing, amazing performances, and emotional plot twists really paid off. Congrats!
For more B&B news, keep reading the CBS edition of Soaps In Depth magazine.