CBS

THE BOLD & THE BEAUTIFUL Reaches Record High Ratings!

The ratings are in, and congratulations are in order for THE BOLD & THE BEAUTIFUL, who outscored all other soaps in the critical Women 25-54 demo in the U.S.! Not only that, they were actually the top rated show in all of daytime television in the 25-54 demo including the other soaps, game shows, and talk shows. 

This is the first time in B&B‘s 32+ years on the air that they have reached this milestone, but the achievement isn’t entirely that surprising, given that the week of Aug. 5 was the long-awaited climax to the baby switch storyline. So all the incredible writing, amazing performances, and emotional plot twists really paid off. Congrats!

The Bold and The Beautiful Steffy Ridge Brooke Hope Liam Beth

Hope learning the truth about Baby Beth helped B&B reach record ratings! (Photo Credit: Howard Wise/jpistudios.com)

For more B&B news, keep reading the CBS edition of Soaps In Depth magazine.

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