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All My Children

Susan Lucci Launches a Very Special Jewelry Collection


Daytime icon Susan Lucci (Erica, ALL MY CHILDREN) has added jewelry designer to her growing list of off-camera businesses! Earlier this month, the soap legend launched a line of heart-adorned necklaces in support of the American Heart Association. The big unveiling came on the TODAY WITH HODA & JENNA show on Feb. 1, just in time for the start of American Heart Month.

“I am so proud and happy to bring you my beautiful necklace to wear close to your heart — to support the fabulous American Heart Association and to remind you to be a fearless warrior in taking care of your own heart — so that you can continue to be fabulous you!” Lucci announced on Instagram following her appearance on the mid-morning talk show.

Created in collaboration with custom fine jewelry retailer Tiary, the necklace collection is called “Empower Your Heart” and features two round pendant designs with raised 14-karat gold hearts. One version of the necklace comes in sterling silver and sells for $300, while the other is 14-karat white gold covered in pave diamonds and retails at $2,300. Through Dec. 31, Tiary will donate 25% of the purchase price of each necklace to the American Heart Association’s “Life is Why” campaign.

“What a wonderful collaboration with you!” Lucci raved on an Instagram post made by Tiary. “I’m so proud of the quality of my ‘Empower Your Heart’ necklace! GH color diamonds, SI clarity assuring the incredible sparkle, and hand-crafted in the USA! All this in support of the phenomenal AHA’s Life Is Why Campaign! Thank you for helping me shine a bright light on women’s heart health!”

In addition to debuting her new necklace collection during her appearance on TODAY, Lucci — who is an ambassador for the American Heart Association — chatted with hosts Hoda Kotb and Jenna Bush Hager about cardiovascular health, her own heart attack scare back in 2019, and gave the hosts a lesson in delivering dramatic soap opera cliffhanger lines.

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